As huge fans of the fashionable page turner, all of here at Aesthetic HQ were more than a little excited when our copy of It by Alexa Chung arrived through the letterbox.

A style maven who has cemented her status as a modern fashion icon thanks to that Mulberry bag, Alexa has put pen to paper to create It– a style guide of sorts, but one which traces her personal tastes, fashion evolution and showcases her own inspiration.

The book itself has a pseudo scrapbook feel, with hand drawn illustrations sitting alongside classic photographs from Alexa’s personal archive. Unlike lots of other titles which fall under the ‘style bible’ umbrella, It doesn’t offer concrete rules or a list of ingredients to help you obtain the perfect wardrobe. More than that, it offers a humorous, accessible take on Alexa’s style from the lady herself, with musings on how to get dressed in the morning and which essentials to take on a flight sitting cheerily alongside recollections of how The Spice Girls (for better or worse!) had a lasting impact upon many a teenage wardrobe- Alexa’s included.

At just under 200 pages, It is a pretty speedy read, but one which will sit happily on any bookshelf, ready to be picked up again any time you fancy seeking out some sartorial inspiration or are in the mood for a fashion flavoured chuckle.

It is published by Particular Books, RRP £16,99, available from all good retailers.


Sarah Farrell is a fashion and lifestyle blogger at My Sentimental Heart. A regular contributor to Aesthetic Magazine, Sarah’s main interests lie in baking and style. Sarah is also the Features Editor of Aesthetic Online. She Tweets @sarah_sentiment.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s