Eudon Choi x River Island 2 Eudon Choi x River Island 3 Eudon Choi x River Island 4 Eudon Choi x River Island 5 Eudon Choi x River Island 6 Eudon Choi x River Island

Photographs by Elodie Russo.

London-based, South Korean-born Eudon Choi launched his 16-piece collaborative range with River Island last night amidst Oxford Street’s Fashion Showcase, a high street celebration of fashion during London Fashion Week…

As we previously noted way back in July, the collaboration with River Island sees a signature use of soft butter-esque leathers, streamlined pieces and a hard-hitting biker detailing. With trend talks running throughout the public launch, his inspiration from photographs shot by Peter Linderberg in 1991, named ’Wild at Heart’, was reinforced with the first preview of his eponymous line.

Highlights include the silver biker jacket with a stunning fur trim, the navy-and-grey cable knit jumper (that is in action and being worn at Aesthetic House), a two-tone panelled leather skirt, turtleneck mustard yellow sweater dress and festival-worthy bags, that have already been earmarked for Team Aesthetic’s Glasto 2014 trip.

Shop Aesthetic’s edit now:
(Silver metallic leather jacket, £250;
Navy textured slit front jumper, £50;
Red coin trim belt bag, £50;
Yellow turtle neck jumper dress, £80;
Blue two-tone leather skirt, £120;
Black chain short biker boots, £110.)

Eudon Choi for River Island lands on 23 September 2013. Prices range from £30-£250.
Shop Eudon Choi for River Island online and in selected stores now.

Michelle Chai is a self-confessed colour avoider, avid coffee enthusiast, multi-tasker extraordinaire and, by night, a regular fashion blogger at Daisybutter. She edits Aesthetic (both online and print) and really enjoys her ongoing quest for the perfect knit. FYI, this one came close to nabbing the title.


One thought on “Eudon Choi for River Island Design Forum

  1. Pingback: Kids on the (Zara) Block | Aesthetic Online

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