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Every year, 50,000 women in the UK are diagnosed with breast cancer-and every year Breakthrough Breast Cancer offers an incredible array of support to the women and families affected by the disease. As the UK’s leading charity devoted to prevention, promoting early diagnosis and developing better treatments, Breakthrough’s vision is a future free from the fear of breast cancer.

Developing a wider understanding of the condition is core part of their work, and since 1994 their Fashion Targets Breast Cancer Campaign has not only raised over £12.5 million, but it’s also been phenomenally successful in raising awareness.

This year’s campaign, featuring famous mother and daughter duos uniting to tackle breast cancer, encompasses some super covetable high street exclusives- and with at least 30% of the proceeds from the sale of products from across the range going towards directly supporting Breakthrough’s ongoing work, wearing your support has never been easier:

ftbcLaura Ashley Fit & Flare Dress, £95/Coast Bee Dress, £150/May Birchbox/River Island Love Life Tee, £15/Topshop Travel Keyring Mirror, £2/Marks & Spencer Bracelet, £7.50.

To find out more about the campaign and how you can get involved, visit fashiontargetsbreastcancer.org.uk.

Sarah Farrell is a fashion and lifestyle blogger at My Sentimental Heart. A regular contributor to Aesthetic Magazine, Sarah’s main interests lie in baking and style. Sarah is also the Features Editor of Aesthetic Online. She Tweets @sarah_sentiment.

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