Hailed as the streamlined, endlessly chic and grown-up lovechild of H&M and COS, And Other Stories finally unveiled its debut collection to us last week. If you’re a lover of separates, clean cuts, fluid silhouettes and that undeniably cool ‘I didn’t even try’ look, then this is a must-try/buy* collection.

And Other Stories is inspired by street style and bloggers. Potentially one of the first collections to do so, it marks another shift in the industry, highlighting how influential the digital age has become, not just in buying, sharing and communicating, but in becoming the fashion itself.

As you could expect, the debut &OS collection ranges broadly between the minimalistic side of the style spectrum and more quirky, statement choices. Handpick no more than five items, and you could easily create a capsule wardrobe. My choices? Well, the Lake & Stars top (pictured) is an oversized pastel patterned number which means ‘I-must-buy, I-must-buy-it-now’ and the Abigail Lorick dress will look amazing with a floral crown, little ankle socks and leather boots. Both on the list for when a shopping accident is overdue.

Accessories wise, And Other Stories is an Aesthetic girl’s dream. I promise. This white leather clutch has a soft foldover flap and feels perfectly Phillip Lim, matching this leather card holder for your daily essentials. Tap into the neon trend with this iPhone case and update your everyday handbag with this mini shoulder bag that is extremely swoonworthy. Finally, formed of buttery grained leather, this shopper is a little bit The Row and a lot of must-have-in-the-collection.

And Other Stories is now available in their two-floor Regent Street store. Prices range between £10 and £250.

(* Delete as appropriate.)

Michelle Chai is a self-confessed colour avoider, avid coffee enthusiast, multi-tasker extraordinaire and, by night, a regular fashion blogger at Daisybutter. She edits Aesthetic (both online and print) and really enjoys her ongoing quest for the perfect knit. FYI, this one came close to nabbing the title.


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