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Today we’re taking a well-heeled trip down memory lane and reminiscing on back when we were still dipping a toe in the murky waters of print magazine life in the digital-addled age.

Last April, following evenings scribbling away at storyboards, calling in items to feature and embarking upon the treacherous task of location hunting, I shot a street style inspired photoshoot with Toni, the blogger behind Fashion Your Seatbelts. (We know, we know, what an amazing blog name!) Back then, we were coursemates – handy, right?

Here’s some of the photographs that didn’t quite make it into the final cut, along with the printed editorial, not-so-wittingly entitled ‘Hello London’ (and photographed in Southampton)…

Photographs and styling: Michelle Chai
Model: Toni Ogle
Illustrations: Ella Masters
Location: Southampton, Hampshire

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Michelle Chai is a self-confessed colour avoider, avid coffee enthusiast, multi-tasker extraordinaire and, by night, a regular fashion blogger at Daisybutter. She edits Aesthetic (both online and print) and really enjoys her ongoing quest for the perfect knit. FYI, this one came close to nabbing the title.

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